Don’t Make These SEO Mistakes

We can learn many things from other’s mistakes. The main thing is to learn what things to avoid completely so you don’t have to follow the same route they took. There’s no use in making the same mistakes as others if you know better.

In February 2011 Overstock.com was penalized by the search engine giant Google for unethical gaming. Overstock offered discounts to college faculty members and students if they linked their .edu pages to Overstock’s website. Since educational pages generally don’t link to commercial sites they had higher ranked links with search engines.

Google found out about Overstock. com’s tactic and quickly shut it down. While it initially did make it a top option on Google, it now isn’t shown on Google for most searches for at least a few pages because of its penalization. Google has changed their tactics to have strict penalties for companies, services, and websites who try to artificially up their results through unethical SEO techniques.

Unethical SEO practices are known as gaming tactics. Gaming has been around for a while. Thanks to spam sites, there is still a lot of gaming going on.

It wasn’t until recent years when it was recognized that larger, well-known companies also used questionable SEO procedures. Many of these companies were brand-name companies with good reputations. Google took a stand against these companies the same way they would against spammers or junk sites.

Link farms are spam. Link farms have a long list of links that are connected to all the other links on the site, and they don’t have to be related at all. This boosts the rankings, but is unethical because the links don’t hold any validity to the content of the site.

Link farms are a form of spam for search engines because they form a lot of links that are from a long list of unrelated sites. It does this to boost the site rankings up since linkage is a way to increase page ranking on search engines. Since link farms only allow incoming links it is a form of spam and in most cases link farms are banned completely off search engines once found.

These types of situations and dilemmas can teach us a lot. It is very important to choose the right Boise SEO company so you know you won’t fall in to pitfalls and underhanded SEO techniques like these. Do your research and go with your gut. If it sounds too good to be true it probably is.

SEO For Idaho is a Boise SEO company. We are able to work with your current website and promote it to the top of the search engines. We use white hat techniques only and our websites stay where they are; at the top. If you are interested, please contact our Boise SEO Company.